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Class of 2024: Inspired by our graduates

Anonymous — Wed, 12 Jun 2024 21:05:01 +0000

Class of 2024: Inspired by our graduates Anonymous (not verified) Wed, 06/12/2024 - 15:05

The Class of 2024 overcame unique challenges when they arrived in Boulder. In this issue, we celebrate their successes.

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CMCI Now: Culture Shift

Anonymous — Wed, 12 Jun 2024 21:00:37 +0000

CMCI Now: Culture Shift Anonymous (not verified) Wed, 06/12/2024 - 15:00

Strategic communication students participating in the Bateman Competition this year brought a unique perspective to a challenging assignment.

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CMCI Now: ImpacTED: How a signature CMCI event creates meaning for careers, community

Anonymous — Wed, 12 Jun 2024 20:48:42 +0000

CMCI Now: ImpacTED: How a signature CMCI event creates meaning for careers, community Anonymous (not verified) Wed, 06/12/2024 - 14:48

Strategic communication senior Lillian Wentworth has been part of the team breathing new life into TEDxCU.

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CMCI Now: Student Work Gallery: Summer 2024

Anonymous — Wed, 12 Jun 2024 20:43:58 +0000

CMCI Now: Student Work Gallery: Summer 2024 Anonymous (not verified) Wed, 06/12/2024 - 14:43

Students across CMCI find ways to bring together their personal interests and academic pursuits. Since the college’s founding, we have showcased this diverse collection of student work.

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CMCI Now: #GreenAds

Anonymous — Wed, 12 Jun 2024 20:11:29 +0000

CMCI Now: #GreenAds Anonymous (not verified) Wed, 06/12/2024 - 14:11

Advertisers are very good at getting us to buy things. A PhD graduate wants to use the same playbook to encourage more sustainability and less consumption.

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Announcing the spring 2024 dean's list

Anonymous — Fri, 24 May 2024 21:27:13 +0000

Announcing the spring 2024 dean's list Anonymous (not verified) Fri, 05/24/2024 - 15:27

CMCI students who have completed at least 12 credit hours of CU Boulder course work for a letter grade in any single semester and achieve a term grade point average of 3.75 or better are included on the dean’s list. They receive a notation on their transcript and a letter from CMCI Founding Dean Lori Bergen. Congratulations to all honorees!

Matt Abatangle
Alysia Abbas
Alyssa Abbate
Kristin Adams
Simrita Advani
Sana AlJobory
Sophie Allaway
Kay Louise Altshuler
Jessica Amend
Lisa An
Alexandra Anaya
Bridgette Anderson
Josh Archie
CJ Armitage
Bella Arney
Cole Arnot
Zion Atwater
Keara Aughney
Brooke Aulerich
Lisbeth Avalos-Parra
Niles Ayer
Mason Bailey
Meredith Baker
Noa Baker-Durante
Kathryn Ballode
Emilie Barbattini
Blake Barnes
Emily Barnes
Emalee Barr
Emma Barry
Jenna Barsocchini
Maddy Barth
Ellena Bassoukos
Taylor Beamer
Kayla Beebower
Haya Ben Essa
Jane Bengston
Eddie Benjamin
Charlie Bennett
Kayla Bennett
Madelyn Bennett
Aspen Christina Bentley
Tommy Berman
Tony Beum
Adrianna Bhan
Teak Biaggi
Tommy Bittner
Logan Blackburn
Grace Blitz
Jess Boehner
Cassidy Boldvich
Patrick Boley
Anvitha Bompalli
Elena Bonner
Brooke Bonynge
Sophia Books
Jack Boruchov
Abby Boutrous
Grant Bowditch
Elijah Boykoff
Marisa Bracke
Ben Brechtel
Beth Brechtel
Hannah Brennan
Audrey Brice
Bailey Brown
Courtney Brown
Benjamin Browning
McKenna Bryant
Renee Buchenroth
Mia Buchholz
Annilise Burgess
Eric Burns
Grace Burns
Parker Burt
Gabbie Burton
Madeline Byerly
Noelia Caballero
Cam Cahoon
Victoria Calton
Isabelle Calvanese
Lourdes Camarillo
Mackenzie Campbell
Bianca Cano
Alyx Carifa
Sarah Carleo
Jessie Carlin
Mitchell Carswell
Quinn Cassell
Mia Castro
Sofia Cecchini
Zachary Chagnon
Natanya Chatfield
Ryan Chilson
Rachel Choi
Matthew Cicero
Emma Clary
Emme Clymer
Raphael Coelho
MacKenzie Cole
Sydney Coleman
Sophia Collins
Natalie Coniglio
Gabriella Connell
Scott Connor
Olivia Conrad
Breah Conradson
Diego Cordero
Kyndal Corkins
Ainsley Cox
Lily Cox
Bailey Craig
Elise Crall
Curtis Croll
Gavin Crowson
Charlotte Croy
Eryn Cryer
Kat Culpepper
Lilly Curry
Liz Cutting
Ella Elisabeth D'Orazio
Lacey Daniell
Hannah David
Katherine Davis
Sasha Davison
Alex DeMartine
Madison DeSimone
Eric Deuchar
Kelley Deveny
Zach Dial
Jacob Dilling
Jack Dobson
Campbell Dokken
Connie Dolati
Ally Doll
Lexi Dolsak
Reeve Donner
Sydney Dossa
Wylie Douglas
Daniel Doupe
Averie Dow
Lucas Drager
Noah Drewes
Michael Drozd
Paris Dunlavey
Hannah Duthie
Ansley Edelbrock
Lily Edwards
Camryn Eickenberg
Jenny Ellis
Josie Elowsky
Lucy Esquivel
Lily Estes
Jack Evans
Morgan Evans
Elena Exenberger
Conor Farah
Gavin Faulkner
Trent Finnegan
Elena Fisher
Alexys Fitz
Max Fitzloff
Daisy Flakus
Lily Fletcher
Katie Ford
Emma Fraser
Lyla Fruehstorfer
Alexia Funk
Roxy Fusco
Evanie Gamble
Bailee Gammel
Ruby Gara
Katelyn Gardner
Stephanie Gauval
Nicole Geary
Audrey Geer
Kiara Gelbman
Piper George
Ellie Gianola
Bobby Gibbons
Tegan Gie
Lauren Gillespie
Ryan Giordano
Gianna Girardi
Lily Goldstein
Max Gong
Lauren Gooding
Maxx Goodman
Richard Gorman
Ashley Gosch
Cj Grandi
Lilly Gray
Mia Graziano
McKenna Green
Eli Gregorski
Satori Griffith
Will Griffiths
Sarah Grim
Eli Grimm
Will Guanci
Jack Guerena
Beth Gurgel
Nate Habteyonas
Victoria Hall
Hannah Hamilton
Norah Hampford
Nate Hankins
Zoë Hannan
J.T. Harland
Wilson Harper
Maeve Harrington
Ella Harris
Sabrina Harris
Alex Hartman
Nick Haseman
Wessam Hassan
Oda Haugen
Sophie Hayes
Madison Hays
Stevie Hemans
Will Henrickson
Kate Herigon
Amanda Hetland
Shannon Ho
Sophie Hodgson
Hannah Hoffman
Jason Hoffman
Will Holmsen
Tatum Hood
Taylar Houck
Donavon Houston
Owen Houtakker
Jordan Houten
Caleb Hoversten
Ava Howe
Samantha Hruska
Mary Ryan Huerter
Wyatt Humble
Eric Huynh
Reese Illston
Jacob Ivener
Lauryn Iverson
Caroline Jackson
Anna Jacob
Max Jacobs
Reed Jacobs
Bri Jaramillo
Hannah Jemsek
Alana Jenks
Aaron Jensen
Keely Jester
Sofie Jimenez
Mia Jochamowitz-Endersby Chikhani
Andy Johnson
Hayley Johnson
Nick Johnson
Skye Johnson
Liv Johnstad
Neda Jonaitis
Eve Jones
Gianna Jordon
Marina Juboori
Max Julian
Lizzie Kalt
Chase Kanger
Jake Karp
Bailey Karraker
Peri Kay
Rhett Kaya
Grace Keating
Emily Keely
Samantha Keenan
Tre Kelly
Charlotte Kendall
Rowen Kennedy
John Kerklo
Jordan Kesner
Josh Kesner
Amy Kibort
Samson Kidane
James Kim
MacKenzie Kim
Julia Grace Kirk
Marin Kirkman
Ian Kligora
Ava Knopping
Mack Kolligian
Rian Korb
Frankie Kramer
Riley Krane
Ella Krelovich
Katie Krochalis
Oona Krukowski
Samuel Kurtz
David LaPaglia
Amy Labontu
Ruby Laemmel
Ella Landry
Sophia Landry
Luca Langella
Sarah Lawrence
Connor Leach
Juliette Leclercq
Emma Leek
Nicholas Leen
Claire Lemel
Bella Leon
Ava Leonard
Jake Levin
Taylor Levine
Claire Levitt
Jackson Lewis
Sydney Liebhauser
Kara Liguori
Keanna Limes
Kya Lini
Chris Lloyd
Leif Lomo
Kate Long
Skyler B. Longerbone
Courtney Loomis
Lauren Lopez
Linus Loughry
Janie Ludington
Julia Lyons
Julia Maclean
Emelia Mantz
Sophia Marshek
Jillian Martellaro
Stella Martens
Jackson Martin
Kendall Martin
Paula Martinez
Sofia Massignani
Jake May
Ainsley McComb
Maddy McManus
Shen Mcconnell
Monday Mccue
Katie Mcdonald
Quinn Mcdonough
Tanner Mcintosh
Emori Mcquigg
Sam Meldner
Alex Melvin
Gabby Mendoza
Courtney Mercer
Lindsay Mescall
Elena Mesker
Jackson Meyer
Olivia Meyers
Zoe Michael
Kristee Mikulski
Creed Miller
Hannah Miller
Mayce Miller
Ally Milton
Hallie Mitchell
Macy Mohlenkamp
Camryn Montgomery
Lilli Moon
Jack Mooney
Emily Moore
Nick Morrell
Carter Morris
Catherine Morse
Madison Moss
Emma Mostello
Hope Munoz-Stanley
Mackie Munsey
Brad Munson
Clare Murphy
Rue Murray
Jacob Myers
Liv Myers
Nick Myers
Sydney Myrick
Justin Naidrich
Aahana Nandy
Katharine Nanke
Henry Napientek
Becca Napier
Presley Nemecek
Hailey Newsum
Christine Nguyen
Sophia Nicolai
Dahlia Nin
Ella O'Brien
Maggie O'Brien
Rory O'Flynn
Naomi Ogren
Ivonne Olivas
Olivia Olshever
Karina Opalski
Annika Ort
Max Osterman
Alina Ouligian
Logan Paddock
Carmen Palmblad
Hazel Palmer
Aly Pardo
Emily Parker
Owen Passmore
Frankie Patton
Maya Paustenbaugh
Cate Pavolonis
Jaclyn Pereira
Bianca Perez
Amy Phillips
Rachel Pilik
Macy Place
Alex Plaut
Katharine Polep-Sawyer
Luca Pollara
Oliver Pollock
Elizabeth Pond
Kendall Poppie
Abbey Posey
Ellen Possehl
Bradley Pratt
Grace Ptak
Noor Rajpal
Mia Ramundo
Marissa Rauzi
Huston Rawls
Kuba Raymond
Jack Remington
Ella Revivo
Maddy Reynolds
Saxon Rhodes
Shaela Rhodes
Evan Jeffery Rice
Brooke Richards
Tessa Rieger
Kevin Rios
Rida Fatima Rizvi
Michael Robinson
Jaeda Rodriguez
Audrey Rolstad
Justice Rosen
Eli Rosenthal
Josh Rouland
Liam Rude
Bella Rulon
Reagan Russell
Sam Russo
Emme Rutherford
Kyle Ryan
Luke Ryan
Tanvi Sabharwal
Jessica Sachs
Joaquin Salinas
Luke Samiee
Eli Sanders
Annika Sandquist
Olivia Santangelo
Lydia Sarbacker
Emily Savitz
Maddie Schaaf
Jackson Schalow
Logan Schaper
Lucas Schiffman
Sophie Schnoll
Jaimie Schoenke
Tyler Scholl
Sydney Schrader
Emerson Schroeder
Erin Schwaninger
Andrew Schwartz
Rachel Scott
Olivia Scussel
Mayla Seliskar
Iris Serrano
Julia Sharkowicz
Shubham Sharma
Hannah Shaw
Jenna Shenbaum
Lindsay Shermeta
Amanda Sherter
Anika Siethoff
Olin Silverman
Aidan Sloan
Chloe Smith
Kyle Smith
Lucy Snow
Matt Solari
Lainey Sparks
Jaiden Spence
Jessie Spires
Matthew Spivack
Jacob Stanich
Lola Stanley
Ashlin Stasswender Swasey
Alexander Stein
Jack Stein
Braden Stirrett
Ava Stoller
Mary Strasser
Lucy Suja
Daniel Sullivan
Ben Sutter
Alec Sutula
Nic Tamayo
Sarah Taylor
Sage Thompson
Grace Thorburn
Julia Thorne
Leslie Tingley
Clio Torrance
Eliza Travelstead
Elizabeth Travia
Lauren Tucker
Taylor Tucker
Caroline Tuffy
Jazzy Tung
Ella Turgeon
Nolan Urgo
Jade Valentino
Jill Vallance
Karina Van Den Eeden
Celia Vargas
Alexia Vasilopoulos
Wyatt Vattano
Sally Vaughan
Branden Veale
Téa Villarreal
Lea Wadhams
Kylie Wagner
Jada Walker
Liam Walsh
Jessica Wang
Cameron Warchuck
Emma Ward
Luke Watson
Liam Watters
Anna Wert
Ally Whaley
Hayden Whitcomb
Emma White
Ella Whittall
Mark Whooley
Riley Wiener
Owen Wiggans
Jackson Williams
Rhys Williams
Nick Wilson
Holly Wininger
Emma Winkelbauer
Halle Wist
Trent Wobschall
James Wongsudin
Lily Wright
Sidney Yarnall
Chloe Yearous
Bradyn Yonaha
Elliot Young
Kristen Young
Lily Young-Stallings
Hannah Zafrani
Arwyn Zaleski
Emma Zande
John Zehner
Frank Zhang
Matt Zimmermann
Rachel Zing
Jack Ziporin
Cole Zucker

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Class of 2024: Sujei Perla Martinez

Anonymous — Sun, 05 May 2024 06:57:37 +0000

Class of 2024: Sujei Perla Martinez Anonymous (not verified) Sun, 05/05/2024 - 00:57

For Sujei, a first-generation college student, graduating means she's carving a new path for her family.

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Announcing the fall 2023 Dean's List

Anonymous — Thu, 11 Jan 2024 01:03:16 +0000

Announcing the fall 2023 Dean's List Anonymous (not verified) Wed, 01/10/2024 - 18:03

CMCI students who have completed at least 12 credit hours of CU Boulder course work for a letter grade in any single semester and achieve a term grade point average of 3.75 or better are included on the Dean’s List. They receive a notation on their transcript and a letter from CMCI Founding Dean Lori Bergen. Congratulations to all honorees!

Alysia Abbas
Shea Ackman
Kristin Adams
Simrita Advani
Andrew Agnew
Tyler Alhorn
Sophie Allaway
Kay Louise Altshuler
Emi Ambory
Ava Ambs
Jessica Amend
Cade Ames
Lisa An
Jacqueline Anderson
Lennox Anderson
Lilyana Anderson
Sachiko Anderson
Josh Archie
Ben Armendariz
Cj Armitage
Jack Armstrong
Sebastian Arreola
Zion Atwater
Keara Aughney
Henry Babbie
Bergen Backes
Jai Bajaj
Noa Baker-Durante
Maddie Baldwin
Kathryn Ballode
Emilie Barbattini
Blake Barnes
Emily Barnes
Wes Barnett
Eli Barowich
Emma Barry
Maddy Barth
Ellena Bassoukos
Alex Baughman
Abby Bauhan
Benjamin Bazarian
Sinead Beacom
Taylor Beamer
Ryan Beebe
Kayla Beebower
Carly Behrendt
Henley Beisert
Anthony Bell
Haya Ben Essa
Jane Bengston
Charlie Bennett
Kayla Bennett
Madelyn Bennett
Logan Benson
Simon Helge Bernsdorff Wallstedt
Adrianna Bhan
Teak Biaggi
Lauren Bingham
Emma Birdwell
Tyler Bischoff
Tommy Bittner
Logan Blackburn
Hayley Bock
Jess Boehner
Cassidy Boldvich
Anvitha Bompalli
Sophia Books
Sarah Boothroyd
Jack Boruchov
Jack Boutin
Abby Boutrous
Grant Bowditch
Elijah Boykoff
Reed Bracero
Olivia Bransford
Ben Brechtel
Hannah Brennan
Peter Brent
Audrey Brice
Courtney Brown
Lily Brown
Benjamin Browning
Rachel Bryant
Renee Buchenroth
Juliana Buck
Bella Bumann
Annilise Burgess
Grace Burns
Griffin Burrows
Parker Burt
Gabbie Burton
Ella Buss
Gavin Butler
Noelia Caballero
Sophia Caldwell
Victoria Calton
Lourdes Camarillo
Carli Camens
Ashley Campbell
Katie Carfagno
Alyx Carifa
Sarah Carleo
Jessie Carlin
Mia Castro
Lily Cataldi
Bri Centeno
Zachary Chagnon
Emily Chang
Connor Chase
Natanya Chatfield
Rachel Choi
Luca Ciarlo
Brekyn Clark
Caroline Clark
Tanner Clark
Zoe Clarke
Emma Clary
Bridget Cleary
Sydney Coleman
Sophia Collins
Natalie Coniglio
Gabriella Connell
Olivia Conrad
Georgia Cook
Rebecca Cordingley
Jennifer Corley
Megan Corley
Lucas Coulter
Ainsley Cox
Lily Cox
Bailey Craig
Elise Crall
Will Crosnoe
Gavin Crowson
Kelajanae Curry
Evan Curtiss
Dana Cutti
Liz Cutting
Ella Elisabeth D'Orazio
Keriann Danahy
Lacey Daniell
Cassidy Davis
Katherine Davis
Alex DeMartine
Madison DeSimone
Fiona Defrank
Eric Deuchar
Maddie Deutsch
Kelley Deveny
Leilani Devine-Miller
Jacob Dilling
Jack Dobson
Connie Dolati
Lexi Dolsak
Emerson Dondlinger
Averie Dow
Lucas Drager
Noah Drewes
Beckett Dumo
Avery Dunn
Seamus Durkin
Hannah Duthie
Ansley Edelbrock
Lily Edwards
Jenny Ellis
Josie Elowsky
Sophie Englezos
Ava Esposito
Lily Estes
Elizabeth Etzler
John Evans
Enzo Ewari
Elena Exenberger
Olivia Fall
Maddy Farmer
Gavin Faulkner
Sophie Faust
Isobel Feiges
Jessica Fey
Alyssa Field
Bailey Finkel Zenner
Trent Finnegan
Elena Fisher
Lily Fletcher
Drew Follansbee
Katie Ford
Hayley Forstot
Ellie Foster
Lisa Fox
Emma Fraser
Celia Frazier
Lyla Fruehstorfer
Sol Fuentes
Alexia Funk
Sam Funk
Evanie Gamble
Bailee Gammel
Ruby Gara
Katelyn Gardner
Charlotte Garrett
Kendall Garrido
Stephanie Gauval
Martha Svetlana Geering
Kiara Gelbman
Callie Gendolfe
Max Genther
Jillian Gerlitz
Emily Gesseck
Matt Giacomozzi
Tegan Gie
Lauren Gillespie
Tia Glatz
Maddy Gleason
Marin Gloor
Amanda Godfrey
Samantha Goldin
Arlie Goldman
Lauren Gooding
Julia Goodman
Richard Gorman
Mia Graziano
Ridgely Green
Lexy Greene
Eli Gregorski
Sarah Grim
Will Guanci
Beth Gurgel
Nate Habteyonas
Ella Hack
Isabella Hammond
Norah Hampford
Nate Hankins
Zoë Hannan
Wilson Harper
Avery Harrell
Maeve Harrington
Sabrina Harris
Blake Harrison
Kate Hartman
Nick Haseman
Oda Haugen
Keeley Haynes
Madison Hays
Alanah Hazelton
Grace Heligman
Michael Hennessey
Will Henrickson
Sidney Hernandez
Anna Herth
Amanda Hetland
Brandon Heydenreich
Thomas Hinton
Norah Hively
Shannon Ho
Cruz Hoitsma
Megan Hollister
Will Holmsen
Tatum Hood
Mackenzie Hornik
Donavon Houston
Jordan Houten
Caleb Hoversten
Ava Howe
Mary Ryan Huerter
Wyatt Humble
Daniela Hunt
Juanita Hurtado
Eric Huynh
Reese Illston
Anna Jacob
Reed Jacobs
Emma James
Alana Jenks
Aaron Jensen
Mia Jochamowitz-Endersby Chikhani
Andy Johnson
Hayley Johnson
Nick Johnson
Liv Johnstad
Eve Jones
Marina Juboori
Laura Jumper
Divya Kandala
Faith Kaplan
Lily Kaplan
Bailey Karraker
Brooklyn Karraker
Grace Keating
Emily Keely
Caleb Kennedy
John Kerklo
Jordan Kesner
Ella Kest
Amy Kibort
Hannah Kijner
MacKenzie Kim
Amber King
Megan King
Gwendolyn Kingery
Julia Kirk
Skylar Kisiel
Isaac Kliska
Frankie Kramer
Riley Krane
Ella Krelovich
Oona Krukowski
Samuel Kurtz
David LaPaglia
Amy Labontu
Ruby Laemmel
Mia Lafayette
Mae Mae Landry
Sophia Landry
Zoe Lanel
Sarah Lawrence
Connor Leach
Maddy Leaver
Lou Leclercq
Emma Leek
Rae Leonovich
Taylor Levine
Claire Levitt
Luke Liden
Sydney Liebhauser
Lucy Lien
Kara Liguori
Kya Lini
Skyler B Longerbone
Courtney Loomis
Lauren Lopez
Janie Ludington
Liam Lynch
Haven Lyon
Julia Lyons
Jordan Madera
Josie Mahoney
Emelia Mantz
Eli Marquez
Jillian Martellaro
Stella Martens
Kendall Martin
Vanesa Martinez
Wyatt Martinez
Grace Maruska
Sofia Massignani
Ainsley McComb
Maddy McManus
Casey Mccollum
Monday Mccue
Katie Mcdonald
Kiel Mckenzie
Sophie Mckeown
Oliver Mckinney
Emori Mcquigg
Alex Melvin
Ella Melvin
Gabby Mendoza
Courtney Mercer
Nicholas Merl
Maya Merta
Elena Mesker
Zoe Michael
Kristee Mikulski
Allison Miller
Clementine Miller
Creed Miller
Hannah Miller
Mayce Miller
Morgan Miller
Ally Milton
Hallie Mitchell
Macy Mohlenkamp
Samantha Molenaar
Angel Mollel
Lilli Moon
Clare Moore
Emily Moore
Samantha Mora
Lorelei Morgan-Macfarlane
Ben Morlan
Carter Morris
Tyler Morrison
Caroline Moslow
Madison Moss
Emma Mostello
Hope Munoz-Stanley
Mackie Munsey
Clare Murphy
Lia Murphy
Rue Murray
Justin Naidrich
Aahana Nandy
Henry Napientek
Corey Neumeier
Hailey Newsum
Christine Nguyen
Luna Nguyen
Dahlia Nin
Maggie O'brien
Naomi Ogren
Ivonne Olivas
MariaJoan Olugbode
Karina Opalski
Annika Ort
Sofia Orta
Max Osterman
Alina Ouligian
Lacie Owen
Logan Paddock
Carmen Palmblad
Gracie Palmer
Hazel Palmer
Jeremiah Park
Emily Parker
Louis Passarello
Jared Patterson
Frankie Patton
Maya Paustenbaugh
Caroline Pellerito
Tia Pepper
Bianca Perez
Sujei Perla Martinez
Kristine Petilo
Amy Phillips
Rachel Pilik
Isabel Pitalue
Deia Pizzey
Alex Plaut
Jessica Plotkin
Ryan Podber
Katharine Polep-Sawyer
Luca Pollara
Oliver Pollock
Elizabeth Pond
Abbey Posey
Bradley Pratt
Trevor Price
Rian Prichard
Grace Ptak
Olivia Quintana
Emilio Quintanal Escandón
Natalia Ramirez
Olivia Randazzo
Ella Rapp
Marissa Rauzi
Rachel Ray
John Reardon
Molly Reed
Katie Reuter
Ella Revivo
Maddy Reynolds
Shaela Rhodes
Aiden Ribble
Evan Jeffery Rice
Brooke Richards
Sadie Riddell
Lauren Riley
Emma Ritter
Rida Fatima Rizvi
Kate Robson
Jaeda Rodriguez
Audrey Rolstad
Brynna Roscoe
Miki Rosenberg
Brian Rosenthal
Eli Rosenthal
Christina Ross
Sofi Roy
Liam Rude
Reagan Russell
Emme Rutherford
Shaylee Ruybal
Kyle Ryan
Luke Ryan
Tanvi Sabharwal
Jessica Sachs
Drew Safier
Joaquin Salinas
Yahir de Jesus Sanchez Diaz
Augustin Sandoval
Annika Sandquist
Lydia Sarbacker
Samyukta Sarma
Sophie Savage
Emily Savitz
Kate Schaefer
Jack Schaffer
Oliver Schantz
Sophie Schnoll
Jaimie Schoenke
Tyler Scholl
Andrew Schwartz
Olivia Scussel
Mayla Seliskar
Julia Sharkowicz
Shubham Sharma
Lily Shaw
Jason Shegoleff
Daniel Sher
Amanda Sherter
Lexi Short
Sumedha Shrestha
Anika Siethoff
Stephanie Sika
Sophia Sims
Abby Sinberg
Ryan Sklover
Easton Smith
Marlee Smith
Ryan Smith
Shaun Smith
Lucy Snow
Abbie Snyder
Paige Snyder
Ava Soares
Joe Solari
Matt Solari
Madelyn Speights
Matthew Spivack
Emma Stanfill
Franziska Antonia Stangl
Lola Stanley
Ashlin Stasswender Swasey
Chloe Steger
Alexander Stein
Jack Stein
Katie Stephens
Mia Stephens
Jordyn Stewart
Braden Stirrett
Payton Stokes
Ava Stoller
Mary Strasser
Lucy Suja
Olivia Sullivan
Ian Surowiec
Ben Sutter
Miles Swope
Leah Szabo
Nic Tamayo
AJ Tannenbaum
Sarah Taylor
Adair Teuton
Grace Thorburn
Julia Thorne
Leslie Tingley
Clio Torrance
Elizabeth Travia
Lauren Tucker
Taylor Tucker
Caroline Tuffy
Jazzy Tung
Jill Vallance
William Vander
Audrey Vanderpool
Celia Vargas
Alexia Vasilopoulos
Sally Vaughan
Branden Veale
Téa Villarreal
Kylie Wagner
Jada Walker
Alli Waller
Devon Walsh
Jessica Wang
Queena Wang
Analise Ward
Elsa Warlick
Kira Warren
Luke Watson
Liam Watters
Ashley Weaver
Sami Weinstein
Abby Weiss
Anna Wert
Ally Whaley
Emma White
Ella Whittall
Mark Whooley
Abigail Wiegmann
Riley Wiener
Grace Wiley
Delaney Willing
Liv Wilson
Emma Winkelbauer
Trent Wobschall
James Wongsudin
Lily Wright
Sidney Yarnall
Chloe Yearous
Bradyn Yonaha
Kristen Young
Scott Young
Brooke Zacher
Emma Zande
Frank Zhang
Matt Zimmermann
Rachel Zing
Jack Ziporin
Cole Zucker

A celebration of the CMCI students who have qualified for inclusion on the Dean’s List for the fall.

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Little golden audiobooks: Ad campaign earns students awards at Denver One Club

Anonymous — Thu, 14 Dec 2023 20:26:03 +0000

Little golden audiobooks: Ad campaign earns students awards at Denver One Club Anonymous (not verified) Thu, 12/14/2023 - 13:26

By Hannah Stewart (Comm’19)

Spotify recently announced that the company would put more resources into improving its customers’ experience listening to audiobooks. Earlier this year, five students from the College of Media, Communication and Information at the University of babyֱ��app Boulder won a top award for their concept of what that might look like.

Imagine walking around a college campus or downtown neighborhood when you suddenly see a massive book erected just off the path, with people scanning a QR code to listen. Doing so gets you access to a curated playlist to accompany your book—a hypothetical new feature called Spotify Booktracks.

Dreamt up by five senior strategic communication students, the Booktracks team sought to find a new way to engage Gen Z users with audiobooks. After learning that as little as 36.6% of listeners in that age group completed audiobooks, they thought that creating personalized playlists—like film soundtracks—would make the experience more emotionally moving.

“A lot of us like movies, and since Spotify is so integrated, we thought, why not combine the two?” said Tim Pham (Stratcomm’23).

Their ad explained that the curated playlists would “accentuate the energy of the book.” But they also wanted to give users options, which is why they came up with the ability to toggle the book’s soundtrack on and off.

This project was born out of the Portfolio course, in which students are given multiple brand briefs throughout the year and are tasked with creating campaigns. By the end of the course, students have multiple examples of work to show future employers, especially in professional creative departments, said teaching associate professor Dan Ligon.

Spotify and eBay’s briefs, among others, came from organizations like The One Club Young Ones and D&AD New Bloods, which host national and international advertising competitions, respectively.

At the national level, Booktracks won a merit award from the Young Ones. After graduating in the spring, the students submitted their projects to Denver’s One Club competition and were recognized at the 2023 award show. Spotify Booktracks won gold and best of show in the student category.

“It was really cool to be there with my teammates and the staff of CMCI who came out to support us,” said Daniel Girten (Stratcomm’23), who was part of the Booktracks team.

In addition to the Spotify campaign, Girten also worked on a brief for eBay that earned a silver award at the Denver competition. That project became known as Rebay and aimed to make online reselling more fun, accessible and personal, especially for Gen Z. Girten and his team leaned into the idea that belongings often have a sentimental element, and that the younger generation cares about sustainability.

“One of the things we thought eBay could benefit from was personalization—so that you know when you’re buying or selling something, it’s to and from a person just like you,” Girten said.

To accomplish this, team Rebay proposed pop-up stores, made of repurposed shipping containers, on college campuses. Customers could bring their clothes to be repaired, photographed and ultimately posted to the website for resale. After the pop-up’s time on campus ended, the shipping containers could either be removed or left behind to create new community spaces.

“Every winning advertising campaign needs a concept—an idea with an insight—and both of these campaigns demonstrate the real communicative power of a big idea,” Ligon said. “I’m so proud of these students, after all the work and effort they put in, to bring these concepts to life. It’s gratifying to see them celebrated outside of campus by the professional community.”

Two teams of strategic communication students were honored for innovative campaigns at the Denver One Club award show this fall.

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For brands, when it comes to Pride month, you’re either in or you’re out

Anonymous — Wed, 07 Jun 2023 20:52:54 +0000

For brands, when it comes to Pride month, you’re either in or you’re out Anonymous (not verified) Wed, 06/07/2023 - 14:52

By Joe Arney

As president of Boulder-based Young Ideas, Morgan Young has helped his share of major companies navigate crises and put out public relations fires.

“Your brand has to be able to say, ‘We know we can’t make everybody happy, but we don’t have to sell to everybody.’”
- Morgan Young, teaching assistant professor
Advertising, Public Relations and Media Design

But Bud Light’s campaign with a social media influencer and the resulting outrage from a portion of its customer base—which emptied AR-15s at beer cans on social media—even has him scratching his head.

“I just don’t know what the thought process was,” said Young, a teaching assistant professor at CU Boulder’s College of Media, Communication and Information. “It came across as so inauthentic, especially when they attacked their own customers and said the campaign was a way to approach a new fan base. And then they alienated the LGBTQ community by backing away when their customers started shooting cans of beer.

“You know, I’m from San Francisco. It’s an urban center with a long progressive history on many issues, including LGBTQ issues, and I haven’t seen a lot of Bud Light in my time at any event I’ve ever attended. And Bud Light is not going to change that just because you put Dylan Mulvaney’s face on a can of light beer.”

Being authentic, Young and other CMCI experts said, means meaningful engagement with the LGBTQ community, a year-round commitment to supporting gay rights and understanding that a brand can’t please everyone.

“There’s more to this than whether your Twitter handle is a Pride flag,” said Jamie Skerski, a teaching associate professor and director of the Josephine Jones Speaking Lab. “Being authentic in this space means evaluating your actual company practices—everything from promoting inclusive benefits to having gender-neutral bathrooms.”

If you’re just rainbow washing, “a savvy consumer will quickly smell out a marketing gimmick,” Young said—especially when those gimmicks don’t align with our own values, a challenge for communicators in the age of social media-created echo chambers.

Consumers ‘have more power now’

Brands, he said, no longer have the luxury of staying on the sidelines, especially when consumers have more power than ever to create controversy with a tweet.

“As consumers, we have more power now. Brands really need to adjust to that reality—and they have to stick by their values once they start getting hit from a segment that is not their customer. Your brand has to be able to say, ‘We know we can’t make everybody happy, but we don’t have to sell to everybody.’”

Both professors pointed to different brands—OpenTable, Saks Fifth Avenue, Nike, Old Navy, Pop Tarts, Skittles and others—that aren’t shy about messaging that chooses a side.

“For me, it comes down to a business decision that is about values, as opposed to being about one customer base or another,” Skerski said. “What it’s going to take is those brands saying, we’re not going to open any more stores in Florida, or we’re not going to have our tournaments in states that are taking reproductive rights away from women.”

During June, she said, OpenTable’s dining reservation app recommended nearby gay-owned restaurants, “which is what Pride month should be about—finding tangible ways to support the LGBTQ community, both politically and babyֱ��appally.”

Meanwhile, Young said, “when I was a kid, the bad guy was Nike,” a company whose leadership seemingly embraced child labor in developing countries to help it become a global sports brand. But most of its brand ambassadors are influential people of color, and when Colin Kaepernick took a knee during the national anthem, “they realized they couldn’t sit on the sidelines.”

That helped usher in its Dream Crazy campaign, supporting people of color and the LGBTQ community with athletes like Megan Rapinoe and Serena Williams. Its Kaepernick ad featured the athlete delivering the line “Believe in something, even if it means sacrificing everything.”

“They lost a certain audience, but they also found a very new audience,” he said. “And I think Nike was able to look at the arc of society, and say, this is where we think society is going. But most importantly, this is the kind of brand that we want to be.”

Thought leaders say when brands try to please everyone, they vex everyone. Instead, identify your customer and cater to that audience.

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