strategic communication

CMCI Now: Culture Shift

Anonymous — Wed, 12 Jun 2024 21:00:37 +0000

CMCI Now: Culture Shift Anonymous (not verified) Wed, 06/12/2024 - 15:00

Strategic communication students participating in the Bateman Competition this year brought a unique perspective to a challenging assignment.

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CMCI Now: ImpacTED: How a signature CMCI event creates meaning for careers, community

Anonymous — Wed, 12 Jun 2024 20:48:42 +0000

CMCI Now: ImpacTED: How a signature CMCI event creates meaning for careers, community Anonymous (not verified) Wed, 06/12/2024 - 14:48

Strategic communication senior Lillian Wentworth has been part of the team breathing new life into TEDxCU.

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Class of 2024: Sujei Perla Martinez

Anonymous — Sun, 05 May 2024 06:57:37 +0000

Class of 2024: Sujei Perla Martinez Anonymous (not verified) Sun, 05/05/2024 - 00:57

For Sujei, a first-generation college student, graduating means she's carving a new path for her family.

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Little golden audiobooks: Ad campaign earns students awards at Denver One Club

Anonymous — Thu, 14 Dec 2023 20:26:03 +0000

Little golden audiobooks: Ad campaign earns students awards at Denver One Club Anonymous (not verified) Thu, 12/14/2023 - 13:26

By Hannah Stewart (Comm’19)

Spotify recently announced that the company would put more resources into improving its customers’ experience listening to audiobooks. Earlier this year, five students from the College of Media, Communication and Information at the University of babyֱ��app Boulder won a top award for their concept of what that might look like.

Imagine walking around a college campus or downtown neighborhood when you suddenly see a massive book erected just off the path, with people scanning a QR code to listen. Doing so gets you access to a curated playlist to accompany your book—a hypothetical new feature called Spotify Booktracks.

Dreamt up by five senior strategic communication students, the Booktracks team sought to find a new way to engage Gen Z users with audiobooks. After learning that as little as 36.6% of listeners in that age group completed audiobooks, they thought that creating personalized playlists—like film soundtracks—would make the experience more emotionally moving.

“A lot of us like movies, and since Spotify is so integrated, we thought, why not combine the two?” said Tim Pham (Stratcomm’23).

Their ad explained that the curated playlists would “accentuate the energy of the book.” But they also wanted to give users options, which is why they came up with the ability to toggle the book’s soundtrack on and off.

This project was born out of the Portfolio course, in which students are given multiple brand briefs throughout the year and are tasked with creating campaigns. By the end of the course, students have multiple examples of work to show future employers, especially in professional creative departments, said teaching associate professor Dan Ligon.

Spotify and eBay’s briefs, among others, came from organizations like The One Club Young Ones and D&AD New Bloods, which host national and international advertising competitions, respectively.

At the national level, Booktracks won a merit award from the Young Ones. After graduating in the spring, the students submitted their projects to Denver’s One Club competition and were recognized at the 2023 award show. Spotify Booktracks won gold and best of show in the student category.

“It was really cool to be there with my teammates and the staff of CMCI who came out to support us,” said Daniel Girten (Stratcomm’23), who was part of the Booktracks team.

In addition to the Spotify campaign, Girten also worked on a brief for eBay that earned a silver award at the Denver competition. That project became known as Rebay and aimed to make online reselling more fun, accessible and personal, especially for Gen Z. Girten and his team leaned into the idea that belongings often have a sentimental element, and that the younger generation cares about sustainability.

“One of the things we thought eBay could benefit from was personalization—so that you know when you’re buying or selling something, it’s to and from a person just like you,” Girten said.

To accomplish this, team Rebay proposed pop-up stores, made of repurposed shipping containers, on college campuses. Customers could bring their clothes to be repaired, photographed and ultimately posted to the website for resale. After the pop-up’s time on campus ended, the shipping containers could either be removed or left behind to create new community spaces.

“Every winning advertising campaign needs a concept—an idea with an insight—and both of these campaigns demonstrate the real communicative power of a big idea,” Ligon said. “I’m so proud of these students, after all the work and effort they put in, to bring these concepts to life. It’s gratifying to see them celebrated outside of campus by the professional community.”

Two teams of strategic communication students were honored for innovative campaigns at the Denver One Club award show this fall.

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For brands, when it comes to Pride month, you’re either in or you’re out

Anonymous — Wed, 07 Jun 2023 20:52:54 +0000

For brands, when it comes to Pride month, you’re either in or you’re out Anonymous (not verified) Wed, 06/07/2023 - 14:52

By Joe Arney

As president of Boulder-based Young Ideas, Morgan Young has helped his share of major companies navigate crises and put out public relations fires.

“Your brand has to be able to say, ‘We know we can’t make everybody happy, but we don’t have to sell to everybody.’”
- Morgan Young, teaching assistant professor
Advertising, Public Relations and Media Design

But Bud Light’s campaign with a social media influencer and the resulting outrage from a portion of its customer base—which emptied AR-15s at beer cans on social media—even has him scratching his head.

“I just don’t know what the thought process was,” said Young, a teaching assistant professor at CU Boulder’s College of Media, Communication and Information. “It came across as so inauthentic, especially when they attacked their own customers and said the campaign was a way to approach a new fan base. And then they alienated the LGBTQ community by backing away when their customers started shooting cans of beer.

“You know, I’m from San Francisco. It’s an urban center with a long progressive history on many issues, including LGBTQ issues, and I haven’t seen a lot of Bud Light in my time at any event I’ve ever attended. And Bud Light is not going to change that just because you put Dylan Mulvaney’s face on a can of light beer.”

Being authentic, Young and other CMCI experts said, means meaningful engagement with the LGBTQ community, a year-round commitment to supporting gay rights and understanding that a brand can’t please everyone.

“There’s more to this than whether your Twitter handle is a Pride flag,” said Jamie Skerski, a teaching associate professor and director of the Josephine Jones Speaking Lab. “Being authentic in this space means evaluating your actual company practices—everything from promoting inclusive benefits to having gender-neutral bathrooms.”

If you’re just rainbow washing, “a savvy consumer will quickly smell out a marketing gimmick,” Young said—especially when those gimmicks don’t align with our own values, a challenge for communicators in the age of social media-created echo chambers.

Consumers ‘have more power now’

Brands, he said, no longer have the luxury of staying on the sidelines, especially when consumers have more power than ever to create controversy with a tweet.

“As consumers, we have more power now. Brands really need to adjust to that reality—and they have to stick by their values once they start getting hit from a segment that is not their customer. Your brand has to be able to say, ‘We know we can’t make everybody happy, but we don’t have to sell to everybody.’”

Both professors pointed to different brands—OpenTable, Saks Fifth Avenue, Nike, Old Navy, Pop Tarts, Skittles and others—that aren’t shy about messaging that chooses a side.

“For me, it comes down to a business decision that is about values, as opposed to being about one customer base or another,” Skerski said. “What it’s going to take is those brands saying, we’re not going to open any more stores in Florida, or we’re not going to have our tournaments in states that are taking reproductive rights away from women.”

During June, she said, OpenTable’s dining reservation app recommended nearby gay-owned restaurants, “which is what Pride month should be about—finding tangible ways to support the LGBTQ community, both politically and babyֱ��appally.”

Meanwhile, Young said, “when I was a kid, the bad guy was Nike,” a company whose leadership seemingly embraced child labor in developing countries to help it become a global sports brand. But most of its brand ambassadors are influential people of color, and when Colin Kaepernick took a knee during the national anthem, “they realized they couldn’t sit on the sidelines.”

That helped usher in its Dream Crazy campaign, supporting people of color and the LGBTQ community with athletes like Megan Rapinoe and Serena Williams. Its Kaepernick ad featured the athlete delivering the line “Believe in something, even if it means sacrificing everything.”

“They lost a certain audience, but they also found a very new audience,” he said. “And I think Nike was able to look at the arc of society, and say, this is where we think society is going. But most importantly, this is the kind of brand that we want to be.”

Thought leaders say when brands try to please everyone, they vex everyone. Instead, identify your customer and cater to that audience.

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Photos: Spring 2023 Graduation Celebration

Anonymous — Fri, 26 May 2023 16:58:12 +0000

Photos: Spring 2023 Graduation Celebration Anonymous (not verified) Fri, 05/26/2023 - 10:58

Students, their families, friends and CMCI babyֱ��app gathered last week to celebrate graduating. At CMCI's Recognition Ceremony May 12, 2023, nearly 700 students crossed the stage, accepted their diplomas and became alumni. In total, more than 800 bachelors, master’s and doctoral students completed their degrees.

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Public relations students place second in national competition

Anonymous — Mon, 08 May 2023 19:54:46 +0000

Public relations students place second in national competition Anonymous (not verified) Mon, 05/08/2023 - 13:54

Approximately half of Americans distrust national news to the point that they believe news organizations are intentionally seeking to misinform their audiences, according to a survey conducted by Gallup and the Knight Foundation.

This year, two teams of public relations students from the College of Media, Communication and Information helped combat this concerning trend as part of the annual Bateman Case Study Competition—which is organized by the Public Relations Student Society of America.

False Creative team members ran under the slogan “Think Before You Share.” The Daily He(a)rd team members encouraged their peers to “Stop the Rumor Ripple,” and their campaign earned them a second place finish out of 49 teams nationwide.

“It was a joy to see our PR students earn this second place award,” said Dawn Doty, a teaching associate professor in the Department of Advertising, Public Relations and Media Design. “It is a testament to their smart, creative work and babyֱ��app our college employs to prepare them for this moment.”

The campaigns were for the News Literacy Project, which seeks to promote critical evaluation of the media and dissuade misinformation from spreading.

“I am so grateful for the opportunity to compete in the PRSSA National Bateman competition representing CU Boulder and CMCI,” said The Daily He(a)rd team member Jack Forman. “I am so proud of all the work we put in and everything we accomplished with our campaign.”

Before executing their plans, False Creative and The Daily He(a)rd conducted research to understand what the perceived problems are with misinformation, the best ways to reach their target audiences and more.

After surveying approximately 300 people and conducting three focus groups, The Daily He(a)rd found that while many people recognize misinformation as a problem, they don’t seem to know how to combat it. Similarly, False Creative found that news literacy education is often lacking. Somewhat surprisingly, they also found that most of their survey respondents said they trusted Twitter and Instagram the most for news.

The teams were given a $300 budget–with the option of raising in-kind donations to help supplement their funds–for marketing tactics like giveaways and events for their campaigns, which ran from Feb. 6 through March 6.

Both groups primarily used social media to connect with their peers, and False Creative garnered media attention from a number of babyֱ��app news publications, including the Daily Camera, The Durango Herald, Aspen Times and others.

“Our most successful marketing tactic so far has been our op-ed. I recently wrote an article on the ‘Importance of News Literacy’ directed toward rural communities,” said Cassidy Davis of False Creative. “We pitched it to over 70 newspapers across babyֱ��app and have been/will be published by around 20.”

In addition to media-related outreach, the groups also used in-person components like tabling in the University Memorial Center, informational events and giveaways to encourage student engagement. Notably, The Daily He(a)rd organized a trivia night and a screening of an award-winning media documentary called Trust Me.

“Our most successful marketing tactics have been giveaways,” explained Bailey Ghashghai from The Daily He(a)rd. “We are trying to make things digestible and approachable for our audience and encourage participation. Doing this through incentives has definitely helped to attract more people.”

After the campaigns ended in early March, Bateman teams evaluated their experience into a summary report—considering research, objectives, tactics, etc.—which was sent to Bateman Competition judges. Teams who placed first through third, including The Daily He(a)rd, were invited to give a presentation and received a monetary award.

Doty noted that the competition is an invaluable experience for students because the communication and public relations industry they will enter after graduation is competitive.

“It is always exciting to see students create campaigns and have a real-world opportunity to test out how they actually work,” Doty said. “I think CMCI should be proud that we give students this opportunity in their senior capstone.”

In mid-April PRSSA announced the top three finalists: University of babyֱ��app Boulder - The Daily He(a)rd, University of Florida (first place) and Louisiana State University (third place). Notably, CU's team is the first to represent not only the school, but also the state of babyֱ��app. These three teams then presented their pitches to the Bateman judges Thursday, May 4, and the winners were announced in the early afternoon.

“The Daily He(a)rd is thrilled with our achievements throughout the Bateman competition,” said team member Erin Bauman. “Being the first team from the state of babyֱ��app to make it to the finals was an honor in itself. Placing second in the nation was the cherry on top. With help from our advisors, we created a successful campaign and encouraged so many people to Stop The Rumor Ripple.”

The Daily He(a)rd has become the first CMCI student team to win the Bateman Case Study Competition. The team's win is not just a first for CMCI, but for babyֱ��app. The team tackled the issue of misinformation for the News Literacy Project.

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APRD student finds dream opportunity with global media giant

Anonymous — Wed, 01 Feb 2023 22:05:38 +0000

APRD student finds dream opportunity with global media giant Anonymous (not verified) Wed, 02/01/2023 - 15:05

By Hannah Stewart (Comm’19)

Matthew Mendoza, like many first-year college students, didn’t know exactly what he wanted to study at university. But after an introductory advertising course, he declared a major in strategic communication, which led him to an internship at a top advertising company.

This past summer, Mendoza spent 10 weeks as a digital media resident in account management for UM Worldwide, a global media and advertising giant. Most of his position was remote, but he also spent time in the company’s Manhattan office, which allowed him to both network and get the sense of a possible future at a big firm.

Now he is set to graduate in spring 2023 with a degree in strategic communication focusing on advertising strategy. After being exposed to real-world marketing and advertising, Mendoza says his future feels more in focus: After graduation, he hopes to work in a large agency, ideally, in New York City.

“Working in a large setting like that, it tends to be a little bit harsh,” Mendoza said. “I want to be pushed above my comfort zone.”

“I love how the [CMCI] curriculum is structured. I got to take my knowledge and background and actually see it and do it . . . and I took a part of CU [to New York].
- Matthew Mendoza

As a first-year student, Mendoza went into college with an open mind, planning to take as many classes as possible to try and find the right fit. His first semester, he took an introductory class in the Department of Advertising, Public Relations and Media Design. By the next semester, he transferred out of an open option program within the College of Arts and Sciences and into CMCI.

“I identified with being able to be creative in a professional environment,” he said. “I also like the idea of . . . maintaining and building relationships and thinking of things like strategy and copy.”

Mendoza said that he liked the feeling of knowing his peers and his professors; and that the support from his professors and advisors was extremely helpful and valuable.

“I like the idea of being in a smaller college with a smaller major. . . . You’re able to be creative through media production, through strategy, whatever it may be,” he said.

In his advertising classes, Mendoza learned how UM Worldwide “shaped the advertising industry.” So when it came time to search for internships, he immediately honed in on one with the company. He reached out to some of his ARPD professors, who helped guide him throughout the interview process.

Then during summer 2022, Mendoza worked both remotely and in New York City for UM Worldwide as a digital media resident.

“What I loved so much about it was the culture,” Mendoza said. “Support was offered to me the whole time and they truly cared about teaching me.”

In one major project, he created slide decks analyzing performance statistics for the New York Lottery. His data analysis—of sales, clicks and views—were sent to lottery representatives to evaluate the success of their marketing campaigns from that year.

UM also had Mendoza and the other program participants compete in teams to create a hypothetical pitch for IHOP. His team came up with an interactive campaign called #TheIHOPExperience to appeal to college students. This theoretical plan included food trucks and merchandise giveaways, and some marketing mockups were shared with IHOP’s communication team.

Mendoza felt as though he had a leg up compared to some of his other colleagues—he had already learned about writing briefs and using various research methods in his APRD classes. Those introductory courses initially give students a wide overview of strategic communication and marketing, and with time, become more niche, according to students’ preferred areas of study.

“I love how the [CMCI] curriculum is structured,” Mendoza said. “I got to take my knowledge and background and actually see it and do it . . . and I took a part of CU [to New York].”

When Matthew Mendoza first enrolled at CU Boulder, he didn’t expect to work alongside marketing giants. This past summer, he worked with UM Worldwide on numerous projects, notably, including one for IHOP.

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Students partner with state to develop educational campaign on smart investing for newbies

Anonymous — Tue, 10 Jan 2023 17:41:36 +0000

Students partner with state to develop educational campaign on smart investing for newbies Anonymous (not verified) Tue, 01/10/2023 - 10:41

Next time you drive along I-70 near Idaho Springs, you’ll see an eye-catching billboard encouraging smart investing. That’s due to a new collaboration between the babyֱ��app Division of Securities and CMCI students.

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Announcing the Fall 2022 Dean's List

Anonymous — Wed, 04 Jan 2023 02:07:22 +0000

Announcing the Fall 2022 Dean's List Anonymous (not verified) Tue, 01/03/2023 - 19:07

CMCI students who have completed at least 12 credit hours of CU Boulder course work for a letter grade in any single semester and achieve a term grade point average of 3.75 or better are included on the Dean’s List. They receive a notation on their transcript and a letter from CMCI Founding Dean Lori Bergen. Congratulations to all honorees!

Alyssa Abbate
Madeleine Abram
Mackenzie Abt
Marcus Abt
Simrita Advani
Indigo Agan
Tyler Alhorn
Alex Allegra
Allia Alrodan
Taylor Alton
Jessica Amend
Josh Archie
Cj Armitage
Jack Armstrong
Zion Atwater
Ashtyn Austin
Alli Avery
Tyler Azcue
Cole Bachman
Bergen Backes
Tyler Bahan
Meredith Baker
Noa Baker-Durane
Maddie Baldwin
Kathryn Ballode
Emilie Barbattini
Melynn Barber
Bella Barbush
Matthew Batchelder
Lauren Baty
Alex Baughman
Erin Bauman
Alexis Bayani
Lori Bayman
Taylor Beamer
Nick Beaudoin
Dan Beckett
Ryan Beebe
Ruby Begay
Carly Behrendt
Henley Beisert
Mackenzie Bell
Lexi Bender
Anna Berkovitz
Ben Berman
Skylar Berman
Chonzie Bhota
Tommy Bittner
Max Blanco
Carlee Bleeker
Alyssa Boback
Jess Boehner
Kristopher Bojanski
Katya Bollong
Nick Bolourtchi
Chloe Boos
Samia Bouchagour
Georgia Boyer
Elijah Boykoff
Noah Bradder
Zoe Brady
Olivia Bransford
Jared Brendlinger
Hannah Brennan
Audrey Brice
Sadie Briggs
Claudia Brock
Abigail Brown
Sydney Browne
Renee Buchenroth
Juliana Buck
Lou Lou Buglione
Bella Bumann
Annilise Burgess
Grace Burns
Gabbie Burton
Ella Buss
Hailey Butcher
Gavin Butler
Cam Cahoon
Caleigh Calhoun
Victoria Calton
Lourdes Camarillo
Claudia Campbell
Kristin Campbell
Sarah Carleo
Victoria Carlsen
Dylan Carpenter
Caitlyn Carstens
Salome Castro
Lily Cataldi
Lilly Ceisler
Jamie Chihuan
Rachel Choi
Brekyn Clark
Caroline Clark
Tanner Clark
Bridget Cleary
Emme Clymer
Jacqueline Cohen
Sydney Coleman
Eric Connor
Scott Connor
Clay Cooley
Rebecca Cordingley
Megan Corley
Angelique Courtney
Rachel Courtney
Lucy Coutts
Ainsley Cox
Elise Crall
Curtis Croll
Riley Cronin
Brooke Curry
Zoe Curtis
Gianna D'addario
Katelyn D'appolonia
Nolan Dalton
Maya Dank
Cassidy Davis
Emma Davis
Katherine Davis
Dara Dawson
Madison DeSimone
Ashton Debacco
Lily Delgado
Annie Denny
Celia Denunzio
Kaity Detmers
Campbell Dokken
Connie Dolati
Grace Donnelly
Sydney Dossa
Noah Drewes
Charlotte Drinkwater
Tyler Duffy
Jadeyn Dugger
Avery Dunn
Collin Dunn
Christian Durand
Lily Edwards
Cory Egan
Logan Eggleston
Jack Elliot
Kaoutar Elouadi
Sophie Englezos
Lane Epstien
Alexa Erickson
Alea Escandon Capanna
Bailee Esposito
Morgan Evans
Nate Evans
Joseph Fanaro
Tabitha Farnham
Gavin Faulkner
Sophie Faust
Mya Featherston
Isobel Feiges
Jessica Fey
Izzy Fincher
Bailey Finkel Zenner
Trent Finnegan
Troy Finnegan
Julia Fish
Elena Fisher
Daisy Flakus
Maddie Flanagan
Lily Fletcher
Julia Foley
Drew Follansbee
Katie Ford
Ellie Foster
Jamison Fowler
Celia Frazier
Ashton Friedman
Kendall Fronabarger
Mai Fukushige
Bailee Gammel
Paige Garcia
Sydni Garcia
Charlotte Garrett
Ella Gayton
Audrey Geer
Martha Geering
Callie Gendolfe
Jillian Gerlitz
Emily Gesseck
Bailey Ghashghai
Ann Giang
Tegan Gie
Jenna Giffin
Lauren Gillespie
Gianna Girardi
Danny Girten
Charlie Glazier
Maddy Gleason
Amanda Godfrey
Samantha Goldin
Arlie Goldman
Gabrielle Gomez
Eden Goodiel
Lauren Gooding
Julia Goodman
Erika Gossett
Reshma Gowda
Sarah Grim
Eli Grimm
Olivia Gryson
Porter Guggenheim
Coral Haeger
Jon Hammer
Isabella Hammond
Lauren Hanifin
Nate Hankins
Cassidy Hannon
Jayla Harding
Tory Harris
Kyle Harrison
Sydnee Hart
Io Hartman
Madison Hays
Stevie Hemans
Will Henrickson
Michaela Herbst
Anna Herth
Henry Hess
Makenna Hillis
Jason Hoffman
Katie Hogan
Anna Holder
Cassidy Holst
Tatum Hood
Lindsay Horn
Mackenzie Hornik
Jason Horwath
Ilias Hosain
Max House
Hayden Houseman
Donavon Houston
Jordan Houten
Caleb Hoversten
Jackson Howard
Malaina Humphreys
Ridge Hutton
Faith Iliff
Jacob Ivener
Logan Jacobs
Maren Jacobson
Ellie Jeffries
Aaron Jensen
Andy Johnson
Hayley Johnson
Nick Johnson
Skye Johnson
Carter Johnson-Chen
Liv Johnstad
Eve Jones
Marissa Karver
Rhett Kaya
Carolyn Kelly
Sky Kelsey
John Kerklo
Kelsie Kerr
Amy Kibort
Michael Kicklighter
MacKenzie Kim
Megan King
Myra Kirk
Sean Koffman
Fumika Komatsu
Dj Koury
Claire Kraft
Isabel Kramer
Amelia Krause
Ruby Laemmel
Hannah Larner
Connor Leach
Lara Ledezma
Brian Lee
Emma Leek
Nicholas Leen
Molly Lento
Bella Leon
Ava Leonard
Juliet Levin
Maddy Levine
Jane Lewis
Nathan Leyrat
Kya Lini
Henry Little
Brevitt Livingston
Kimberly Locke
Katherine London
Skyler Longerbone
Beatrice Lowe
Mia Lucore
Janie Ludington
Aidan Luff
Sophia Lund
Haven Lyon
Julia Lyons
Julia Maclean
Diego Magno
Shukri Mahamud
Dakota Makinen
Emelia Mantz
Jack Marguleas
Emma Marken
Jillian Martellaro
Luk Marter
Kendall Martin
Mackenzie Martin
Quinn Martin
Mia Martinez
Grace Maruska
Jack Massey
Sofia Massignani
Riley Mata
Caitlin Mayer
Sophia Mazzei
Lara McCusker
Lily McGrain
Chris McLaughlin
Maddy McManus
Brooke Mcadam
Hannah Mcclain
Casey Mccollum
Aine Mcconville
Quinn Mcdonough
Maire Mchugh
MacKenzie Mcintyre
Kiel Mckenzie
Sophie Mckeown
Kolby Mcloughlin
Megan Mcmanus
Ashley Mead
Sophia Mechanic
Connor Meegan
Sydney Mehrholz
Lindsey Meister
Sam Meldner
Alisa Meraz-Fishbein
Olivia Meyers
Skye Mikesell
Creed Miller
Hannah Miller
Makenna Miller
Mayce Miller
Morgan Miller
Eli Millner
Cruz Miranda
Hallie Mitchell
Angel Mollel
Nick Monroy
Tessa Montgomery
Emily Moore
Carter Morris
Tyler Morrison
Camille Morscher
Emmie Mousseau
Lexi Moyers
Sydney Munman
Hope Munoz-Stanley
Michael Murdock
Lia Murphy
Travis Nardi
John Narvaiz
Rachel Nassar
Brady Nebens
Presley Nemecek
Hailey Newsum
Isabel Nicolai
Dahlia Nin
Roman Nissen
Fred Novell
Chad O'Connor
Rory O'Flynn
Meghan O'Grady
Sean O'Hara
Ella O'brien
Caitlin O'carroll
Ivonne Olivas
Annika Ort
Sofia Orta
William Oster
Lizzie Osterkamp
Gus Oswald
Alina Ouligian
Lacie Owen
Logan Paddock
Alyssa Palazzo
Carmen Palmblad
Sammy Pann
Jacob Pappert
Cam Paredes
Emily Parker
Rachel Parrott
Lauren Paschke
Will Peltier
Jaclyn Pereira
Bianca Perez
Sujei Perla Martinez
Taysia Petersen
Kristine Petilo
Amy Phillips
Ellie Phillips
Jake Pielet
Jessica Plotkin
Ryan Podber
Katharine Polep-Sawyer
Alexa Pollara
Oliver Pollock
Mayte Porragas Paseiro
Ellen Possehl
Evan Pratt
Nicole Pratt
Anna Prendergast
Grace Ptak
Ysabelle Punzal
Claire Purnell
Leonnie Quintana Haslam
Ali Rahn
Keenan Rask
Marissa Rauzi
Emmett Raymond
Danielle Rees
Charisma Rice
Brooke Richards
Tanner Richmond
Sadie Riddell
Michael Robinson
Paloma Robles-Lopez
Pedro Rodrigues
Avery Romig
Christina Ross
Dorian Rossiter
Isabella Rothman
Citlally Ruedas
Hayley Ruhl
Bella Rulon
Niles Russell
Luke Ryan
Alexa Sabatte
Jessica Sachs
Justin Sadoff
Ethan Saks
Anya Sanchez
Olivia Santangelo
Robby Scalet
Taylor Scaletta
Maddie Schaaf
Zoe Schacht
Max Schaeffler
Lauren Schaffler
Jill Schneggenburger
Ryland Scholes
Tyler Scholl
Cali Schwetz
Jesse Semel
Lily Sergi
Skyler Seybold
Nathan Shafer
Julia Sharkowicz
Shubham Sharma
Abbey Shaw
Jenna Shenbaum
Lindsay Shermeta
Sumedha Shrestha
Jade Siegel
Katie Sieker
Harrison Simeon
Bella Siskind
Sabrina Skaggs
Ryan Sklover
Talia Slatkin
Emily Sloboda
Aidan Smagala
Ryden Small
Easton Smith
Windrem Smith
Zoe Smith
Abbie Snyder
Joe Solari
Megan Solis
Sailor Sorensen
Carly Spallone
Sami Squire
Emma Stanfill
Siler Stein
Sydney Stein
Casey Stephens
Katie Stephens
Sam Stevens
Kylie Stewart
Samuel Stoffel
Ava Stoller
Mary Strasser
Sarah Sublett
Elizabeth Suffian
Daniel Sullivan
Olivia Sullivan
Eliana Sweet
Summer Syed
Leah Szabo
Julia Tafoya
Nic Tamayo
Miguel Tanner
Mandi Thoman
Grace Thomas
Colleen Thompson
Jake Thompson
Nathan Thompson
Grace Thorburn
Mikayla Thornburg
Sloan Tomczak
Hayley Tornquist
Delaney Torrisi
Elizabeth Townsend
Allison Traina
Sophie Traube
Camryn Treacy
Julia Trujillo
Taylor Tucker
Caroline Tuffy
Ella Turgeon
Hayley Turner
Zoe Turner
Will Underhill
Grace Urbanski
Alan Vaghedi
Max Vali
Addison Van Bramer
Karly Van Leer
Audrey Vanderpool
Ann Vanderveen
Winter Vanveldhuizen
Piper Vaughn
Oriel Voegele
Rylee Vogel
Zachary Volheim
Curtis Wagner
Evan Wang
Cameron Warchuck
Emma Ward
Brooke Washburn
Chloe Wasserstrom
McKenzie Wegner
Delaney West
Lindsey West
Nolan Westerfield
Emma White
Ella Whittall
Mark Whooley
Regan Widergren
Meggy Wiley
Peyton Wilkerson
Delaney Willing
Cade Wilson
Chase Winograd
Emmett Winton
James Wongsudin
Pearl Wood-Prince
Emma Woudenberg
Sidney Yarnall
Chloe Yearous
Bradyn Yonaha
Aidan Young-Sgoutas
Brooke Zacher
Laura Zhang
Jeffrey Zhao
Siping Zhen
Rachel Zing
Lauren Ziontz
Issy de Suduiraut

Congratulations to all honorees!

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