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Strategy + Promise + Experience

As CU Boulder’s central marketing and communications team, we advance the university’s mission and vision through an integrated communications approach.

Strategy

We create communication and marketing plans that support university initiatives and provide our community with useful, usable information. 

Promise

Our strategies are grounded in audience insights, allowing us to deliver a brand promise that meets Buffs' expectations and needs.

Experience

We use data and research to understand the Buff experience and develop communications and tools that support a positive experience at CU Boulder.