Financial Futures supports 鈥榯ry-and-test鈥� practices for engaging prospective students
Jennifer Schufer and Jen Constable were intrigued. As leaders in CU Boulder鈥檚 Admissions and Strategic Relations and Communications offices, they had always thought of themselves and their teams as brave and efficient in their work.听
鈥淔inancial Futures took what we believed was effectively reaching students and turned it on its head,鈥� said Schufer. Through an intensive set of guided 鈥渟crum sprints,鈥� their teams tested ideas to engage prospective students, adapted quickly based on the data they gathered and, most importantly, 鈥渟tarted to see failure as an opportunity to learn and adjust,鈥� Schufer said. 鈥淚t鈥檚 something that can move you forward.鈥�
Constable agrees. 鈥淲e鈥檙e moving away from making assumptions about what we perceive will work to a model of try-and-test, so we can really learn what does work and what doesn鈥檛.鈥� Constable and Schufer point out that 鈥渇ailing forward鈥� and changing course quickly, while initially uncomfortable, has reinforced the mission-driven aspects of their work and led their team to new successes.
鈥淚n one of our sprints, we tested a very simple change to our transfer application page that yielded pretty amazing results,鈥� shares Constable. 鈥淎nd this is just one small corner of the Financial Futures initiative,鈥� observes Schufer. 鈥淚t鈥檚 exciting to think about the whole-campus impact that will be realized through the work of individuals and teams like ours.鈥�
鈥淭he faster we try, fail, learn, succeed and repeat, the better we get at helping the world see our CU Boulder baby直播app, our research and our community in the most authentic way,鈥� said Schufer. 鈥淪o, when prospective students say 鈥榶es,鈥� they know CU Boulder is the right fit and that they have the potential to do amazing things at our world-class university.鈥�
Join campus leadership to hear more Financial Futures stories and project updates at the on June 25, 2019, from 11 a.m. to noon, in UMC 247.
