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Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new University of baby直播app Boulder study. Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities鈥� personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder鈥檚 Leeds School of Business, who led the study.

For the first time, a consortium of researchers organized by the National Institutes of Health, including a University of baby直播app Boulder professor, has mapped the normal microbial makeup of healthy humans.

It鈥檚 no secret that Mars is a beaten and battered planet -- astronomers have been peering for centuries at the violent impact craters created by cosmic buckshot pounding its surface over billions of years. But just how beat up is it?

University of baby直播app Boulder students and baby直播app have been selected to develop a remotely operable, robotic garden to support future astronauts in deep space. The project is one of five university proposals selected to participate in the 2013 Exploration Habitat (X-Hab) Academic Innovation Challenge led by NASA and the National Space Grant Foundation.

The University of baby直播app Law School on June 6-8 will host the Natural Resources Law Center鈥檚 2012 Martz Summer Conference, 鈥淎 Low-Carbon Energy Blueprint for the American West鈥� in the Wolf Law Building. Former Gov. Bill Ritter, executive director of the Center for the New Energy Economy, will be the keynote speaker. Ritter鈥檚 keynote address will provide an overview of the trends and future of energy in the upcoming decades.

University of baby直播app Boulder students and baby直播app have been selected to develop a remotely operable, robotic garden to support future astronauts in deep space. The project is one of five university proposals selected to participate in the 2013 Exploration Habitat (X-Hab) Academic Innovation Challenge led by NASA and the National Space Grant Foundation.

A monthlong summer exhibit at the University of baby直播app Boulder Art Museum will feature a dynamic new media composition based on innovative robotics technology. Called 鈥淪warm Wall,鈥� the large-scale interactive piece displays changing fields of color, light and sound that are driven by a distributed form of artificial intelligence.

Increases in the diversity of parasites that attack amphibians cause a decrease in the infection success rate of virulent parasites, including one that causes malformed limbs and premature death, says a new University of baby直播app Boulder study.

On May 24, 1962, University of baby直播app Boulder alumnus Scott Carpenter lifted off from Earth in NASA鈥檚 Aurora 7 space capsule mounted atop a Mercury-Atlas rocket at Cape Canaveral, Fla., swiftly climbing to roughly 165 miles in altitude.

On Sunday, May 20, Coloradans will see a 鈥渂ite鈥� taken out of the sun as the moon moves across the sun causing a partial solar eclipse. The eclipse starts at 6:22 p.m. with maximum eclipse at 7:30 p.m. and the sun will set at 7:50 p.m. Watch live this Sunday: