Covert product placements in TV shows increase consumers’ memories and brand attitudes, says CU-Boulder study

Sept. 23, 2013

Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the University of babyÖ±²¥app Boulder.

CU awarded $3.6 million for new way to produce magnesium for auto parts

Sept. 19, 2013

A University of babyÖ±²¥app Boulder professor has been awarded a three-year, $3.6 million grant from the Energy Department’s Advanced Research Projects Agency to develop a new process to produce magnesium that can be used to make lightweight vehicle parts.

Schematic

Solid-state battery developed at CU-Boulder could double the range of electric cars

Sept. 18, 2013

A cutting-edge battery technology developed at the University of babyÖ±²¥app Boulder that could allow tomorrow’s electric vehicles to travel twice as far on a charge is now closer to becoming a commercial reality. CU’s Technology Transfer Office has completed an agreement with Solid Power LLC—a CU-Boulder spinoff company founded by Se-Hee Lee and Conrad Stoldt, both associate professors of mechanical engineering—for the development and commercialization of an innovative solid-state rechargeable battery.

Stressed watersheds

Today’s worst watershed stresses may become the new normal, study finds

Sept. 18, 2013

Nearly one in 10 U.S. watersheds is “stressed,†with demand for water exceeding natural supply, according to a new analysis of surface water in the United States. What’s more, the lowest water flow seasons of recent years—times of great stress on rivers, streams, and sectors that use their waters—are likely to become typical as climates continue to warm.

Image from Nanoly. Researcher.

Nanoly Bioscience to develop CU-Boulder vaccine stabilization technology

Sept. 11, 2013

Nanoly Bioscience of Boulder and the University of babyÖ±²¥app recently entered into an option agreement that will enable the startup company to develop a technique for protecting vaccines during delivery to rural and less-developed areas of the world.

Microgravity experiments

CU-Boulder student-built satellite slated for launch by NASA Sept. 15

Sept. 11, 2013

A small beach ball-sized satellite designed and built by a team of University of babyÖ±²¥app Boulder students to better understand how atmospheric drag can affect satellite orbits is now slated for launch from Vandenberg Air Force Base in California on Sept. 15.

Caroline Himes

CU-Boulder announces new Office of Industry Collaboration

Sept. 5, 2013

The University of babyÖ±²¥app Boulder today announced the opening of an Office of Industry Collaboration and the naming of Caroline Himes as director.

Ability to delay gratification may be linked to social trust, new CU-Boulder study finds

Sept. 4, 2013

A person’s ability to delay gratification—forgoing a smaller reward now for a larger reward in the future—may depend on how trustworthy the person perceives the reward-giver to be, according to a new study by researchers at the University of babyÖ±²¥app Boulder.

Rare western bumblebees netted on babyÖ±²¥app’s Front Range during CU-Boulder survey

Sept. 3, 2013

A white-rumped bumblebee that has been in steep decline across its native range in the western United States and Canada appears to be making a comeback on the babyÖ±²¥app Front Range. A survey of bumblebee populations carried out largely by University of babyÖ±²¥app Boulder undergraduates in undisturbed patches of prairieland and in mountain meadows above campus has turned up more than 20 rare western bumblebees, known scientifically as Bombus occidentalis.

Soot suspect in mid-1800s Alps glacier retreat

Sept. 3, 2013

Scientists have uncovered strong evidence that soot, or black carbon, sent into the air by a rapidly industrializing Europe, likely caused the abrupt retreat of mountain glaciers in the European Alps.

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