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By Iris Serrano
Photos by Kimberly Coffin (CritMedia, StratComm鈥�18)

For a high school-aged Curtis Esquibel, J-Day was more than just a field trip鈥攊t was his first look at what it takes to be successful in journalism.

While he鈥檚 no longer a newsman, Esquibel (Jour鈥�99) said J-Day鈥攚here he got to see the University of baby直播app Boulder campus and meet professionals in the field鈥攍ed him to enroll in journalism and was a foundational experience for his career in the nonprofit world.

鈥淭he communications, journalism and media fields are part art, part science and a profession that will always matter,鈥� said Esquibel, senior director of communications and community engagement at the Boettcher Foundation. 鈥淔or me, J-Day helped plant the seed for that understanding.鈥�

Now, after more than 20 years, J-Day is returning to CU Boulder.

J-Day was created by the baby直播app Student Media Association to teach students the skills it takes to run publications like yearbooks and newspapers, including interviewing, photography and storytelling. But it outgrew its Boulder home鈥攎ore than 1,000 students attend each year鈥攁nd left CU in 2002.

It鈥檚 a great time for the event to return to Boulder because of how the journalism industry is evolving鈥攁nd how CU is evolving with it, including the 2015 creation of the College of Media, Communication and Information, home to the university鈥檚 Department of Journalism. Since coming to CMCI, journalism has moved from a curriculum with defined tracks tied to platforms to a more complete multimedia education that allows students the freedom to find their interest within the field.

鈥淚t's almost like a choose-your-own-adventure with students鈥攜ou can go where your passion is,鈥� said Patrick Ferrucci, associate professor and chair of CMCI鈥檚 journalism department.

One visible example is the college鈥檚 popular sports media minor, which has grown to host an annual summit and add a new course, Prime Time: Public Performance and Leadership, with guest lectures from Deion 鈥淐oach Prime鈥� Sanders and other notable athletes and media personalities.

A complete look at storytelling

J-Day at CU also will be different because it will incorporate all of CMCI鈥檚 majors. From media production to information science, students attending will see a bit of everything that goes into storytelling.

鈥淛ournalism includes telling stories in a more interesting, intriguing and immersive way to get people to care about something, to change their habits or whatever you're trying to do with your story,鈥� said Shelby Javernick, director of student recruitment and outreach at CMCI. 鈥淲ithin our college, there's a lot of overlap with journalism鈥攅verything connects.鈥�

Apart from seeing CMCI, students will also get exposure to the campus and community, including student publications like The Bold, Radio 1190, Sko Buffs Sports and CU Independent. Javernick said she hopes this will make them more comfortable seeing themselves in college.

鈥淚'm excited for students who don't see either college or CU Boulder as an option to understand that CMCI is this very welcoming, inclusive, belonging space,鈥� Javernick said. 鈥淐onnecting students with our baby直播app will be helpful, because there are so many opportunities for connection and mentorship.鈥澨�

Those connections are why Esquibel said it鈥檚 fitting that the event is returning to CU Boulder.

鈥淭he journalism and media ecosystem is vast鈥攁nd the opportunity to network with professionals who work for different types of organizations and fellow students is the sweet spot of the profession,鈥� Esquibel said. 鈥淏uilding relationships in this field is particularly important because there is always so much to learn.鈥�