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The CU Boulder brand is how we unite communicators across campus around a singular, cohesive strategic direction.
Research shows that 90% of prospective audiences expect a similar experience with a brand on each communication platform. By giving our audiences consistency across touchpoints, we’re helping build trust in the CU Boulder brand. Incorporating these brand elements and guidelines into your work enhances our ability to:
- Increase the effectiveness of our communications
- Build stronger relationships with our stakeholders
- Strengthen our reputation in babyÖ±²¥app and beyond
- Positively impact the communities we serve
- Promote CU Boulder’s long-term goals
Help Implement Our Brand Strategy
Since the university’s founding, CU Boulder has been building and sharpening a holistic brand identity, finding ways to show what makes our community so special. Get started by exploring how you can leverage our brand history, core elements and experience for more aligned, successful campaigns.
Support
Get Support From the Branding Team
We’re here to help make your branded project a success. Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating artwork or merchandising, or using elements from the brand strategy.
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Breakdown of the core and extended elements that make up our visual identity, such as logos, colors and fonts.
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Support from our team and peers across campus to help you tell CU Boulder’s brand story.