Brand Strategy
CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy aligns with the CU system, while allowing us to remain distinct. Read about the history of the CU Boulder brand and how it’s evolved to where it stands today.
Brand Promise
Our brand promise serves as our university’s foundational value, outlining what we offer and what audiences can expect from us. CU Boulder’s brand promise statement is:
The only place that empowers you to Be Boulder. And a Buff. In your environment. In your education. In your career. In your life.
Brand Character
Our brand character is the personality in which we express the values, expectations and offerings of the brand experience. CU Boulder’s brand character is made up of our community values—expressed through the babyÖ±²¥app Creed—and our brand tone and manner.
Brand Platform
Our brand platform contains the foundational structures for communication and reinforces our brand promise and character. CU Boulder’s brand platform is Be Boulder., which celebrates the potential and achievements of our learners, employees, alumni and supporters.
Brand Experience
Our brand experience is the lasting perception that our audiences have from interacting with the university. We offer primary audiences three main brand experiences, each experienced through a set of academic and cocurricular offerings:
- Foundational experience
- Academic experience
- Community experience