Brand Elements
CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the personality in which we provide the experience. The brand messaging platform shows how we should share information about the experience. Together, they help us build trust with our audience through consistency and follow-through.
Brand Character
Our brand character encompasses the unique qualities of the university. It’s our brand personality, reflected through the tone and manner in which we communicate and the values embodied by our community. The CU Boulder brand is expressed through bold, authentic, respectful, self-aware and conversational language, to name a few characteristics.
Our brand character entails being:
- Bold
- Authentic and respectful
- Proud of what Buffs accomplish
- Self-aware, honest and determined
- Clear and to the point
- Conversational through noninstitutional language
- Inspirational
- Supportive and informative
- Consistent
Brand Promise
Our brand promise explains the heart of what we offer our primary audiences. At CU Boulder, we promise that this is the only place that empowers audiences to Be Boulder. Our brand character and messaging platforms reinforce the brand promise, showing our audiences what they can expect when they interact with any member of our community.
Read the Full Promise Statement
Brand Platform
We produce all of our written messaging within the Be Boulder. brand platform, designed to complement our visual identity elements. Our brand platform provides a set of parameters that guide us in our communications, personifying the institution and providing audiences with a sense of familiarity.