Tagline With Modifier Lines

The flexibility of Be BoulderÌıis apparent with Treatment 2, also known as the modifier line, as it allows each academic department to customize its material while beingÌıobvious where it is coming from. The modifier lineÌıdoes not have to be the department’s name, but should relate in some way to the messageÌıbeing conveyed. The modifier line should always have the preposition (“In,†“With,†etc.) in upper- and lowercase, and the department or subjectÌıset inÌıall caps. The modifier line may be used as a headline or a signoff, and should reinforce what can be achieved at CUÌıBoulder. The tagline andÌımodifier line are set in Helvetica Neue Extra Black Condensed. Template files are available to create custom modifier line lockups.

Wordmark and modifier line lockup

Be Boulder. In Chemical Engineering logo horizontal spacing

Minimum width is 2.5 inches

Be Boulder. In Chemical Engineering logo spacing around

The minimum required space around the lockup should be one-quarter itsÌıheight on all sides as shown above.

Be Boulder. In Chemical Engineering logo alignment

The modifier lineÌıshould be aligned to the far right side of the stem of the “r,â€Ìıand the space between the sub-line and “Be Boulder.†should be half theÌıheight of the period in “Be Boulder.†If the modifier line extends past “Be Boulder,â€Ìıadjust the type size so that it is to the right of the stem in the first “B.

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Be Boulder. brochure example