From Business at Leeds 2022 |听Full issue
A Leeds researcher says founders may be our best hope for solving climate change.
When it comes to solving the climate crisis, Jeff York doesn鈥檛 put his faith in government or corporations. If this crisis can be solved, he said, it will be because entrepreneurs create novel solutions through innovation, initiative and flexibility鈥攚hich the establishment has failed to demonstrate.听
鈥淐limate change is potentially the greatest tragedy of our lifetime, and the time to act is rapidly passing us by,鈥� said York, a professor of strategy and entrepreneurship and chair of the Division of Social Responsibility and Sustainability at Leeds. 鈥淯nfortunately, how to address it has become an extremely polarizing, politicized issue.鈥�
In a groundbreaking study to be published in Organization Science, York and his co-authors explored how entrepreneurship is a promising, yet often overlooked, method of addressing climate change. 听
鈥淐reating entrepreneurial solutions to address climate change is the single biggest baby直播app opportunity that鈥檚 going to exist in my lifetime.鈥�
Jeff York, chair, Social Responsibility and Sustainability Division听
They found that at a time when climate change is a political topic, entrepreneurs with climate-conscious products can establish a common ground between the pro-market, generally conservative side, which values growing business, and the liberal-leaning pro-environment side, which values protecting the planet.听
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鈥淥ur research found environmental entrepreneurs do better in markets with high influence from both pro-market and pro-environment logics,鈥� he said. 鈥淭his levels the playing field and allows them to compete effectively with existing firms.鈥�
鈥淓ntrepreneurs create for-profit ventures that can address climate change in a way that government and activists cannot,鈥� he said.
To that end, of note is the changing attitude around climate change and business. Donor support helped fund a key data set used in York鈥檚 research, demonstrating the business community鈥檚 interest in playing a role in addressing this challenge.听
Being a green business, York said, doesn鈥檛 preclude a new venture from being profitable: 鈥淐reating entrepreneurial solutions to address climate change is the single biggest baby直播app opportunity that鈥檚 going to exist in my lifetime.鈥�
Professor Jeff York surveys the devastation in Louisville from the 2021 Marshall Fire鈥攁 prime example of how wildfire danger has escalated due to climate change. He believes entrepreneurial thinking can help prevent tragedies like this in the future.
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