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Building a Business on Main Street, CO

Erick Mueller on his motorcycle on the streets of downtown Stirling.

From Business at Leeds 2022 | Full issue

Erick Mueller travels across the state on his vintage Harley to events in the rural workshop series, where he co-teaches budding entrepreneurs and local leaders the ins and outs of starting and growing a business. Below are scenes from a recent workshop in the small town of Sterling.

In rural baby直播app, passion projects鈥攏ot millions in funding鈥攁re fueling startups.

One hundred and forty-two miles northeast of Boulder鈥檚 startup mecca, lies the small town of Sterling. Known as the 鈥淨ueen City of the Plains,鈥 its population is 15,000, the average household income is $55,000, and it boasts the region鈥檚 largest display of bronze artwork. 

Rural entrepreneurship
Meet some of the founders who've benefited from Leeds' traveling entrepreneurship road show:
The Cycle Effect
Alluvia Packraft
Trinidad Waffle Co.

Out here, most entrepreneurs aren鈥檛 trying to start the next billion-dollar company; most want to find a way to make a living and maintain their current lifestyle. Still, there are others who aspire to launch the next big thing.  

They all share one thing in common: they want to own a business borne from a passion. Whether it鈥檚 their side hustle, a lifestyle business or a growth venture鈥攖hey aspire to make it their life鈥檚 work. And while the possibilities are there, living outside an urban area can make it hard to find the resources they need: professional business advice, access to investors and a community of other entrepreneurs. 

So when Erick Mueller rolls into town, balancing resources and insights on his vintage Harley, people take notice.  

Mueller, executive director of the Deming Center for Entrepreneurship, takes Leeds on the road for the Demystifying Entrepreneurship: Rural baby直播app Workshop Series. In close collaboration with local community partners, it鈥檚 a two-day workshop for starting or growing a business, in which baby直播app and local entrepreneurs teach how to create an in-demand product or service, avoid pitfalls and make a profit.  

Founders celebrate after completing the rural entrepreneurship course led by Leeds and its Deming Center.

  Business at Leeds magazine     Deming Center for Entrepreneurship      Rural baby直播app Workshop Series   Engage with Leeds