For Hotel Leadership, Student Perspectives on Industry鈥檚 Challenges Offer Something Suite
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鈥業nvaluable鈥� insights from first-year students help partner company rethink retention as resignations roil resorts. 鈥嬧��
Adelyn Dozier, right, shakes hands with one of the judges from Omni Interlocken before opening her team's presentation. Dozier and her teammates, all first-year students, said the ability to practice what they learned in doing a project for a real company project was invaluable. The group won a case competition that pitted them against other teams of first-year business students.听
The pandemic has been a double whammy for the hotel industry, which saw bookings sink and cleaning costs rise during lockdowns, while the Great Resignation has made it harder to bring in staff as tourism rebounds.听
Omni Hotels & Resorts hasn鈥檛 been immune to these challenges, but the company also isn鈥檛 afraid to be creative in addressing problems. That鈥檚 how Omni Interlocken, in Broomfield, engaged teams of first-year students at the Leeds School of Business, to bring in fresh perspectives on improving associate retention.
鈥淚t鈥檚 easy to get stuck trying the same things over and over,鈥� said Adrienne Ireland, director of human resources at Omni Interlocken. 鈥淭he students have the freedom to be creative and rethink these ideas, which is really invaluable for us.鈥澨�
The Omni team partnered with teams of first-year students enrolled in the required Communication Strategy course at Leeds. The students worked on the problem of how the hotel could better retain its employees in the face of both traditional offseason turnover and continued resignations in the workforce. The three teams of finalists visited Omni Interlocken in December to pitch their plans to Ireland and two of her colleagues.
An intriguing mix of solutions
The students pitched a variety of concepts鈥攆rom onsite social media interns to create a more authentic feel for potential and current associates, to a robust online portal that would improve engagement and offer opportunities to reinforce Omni鈥檚 values. The winning team brought a pair of ideas that intrigued the judges鈥攆inancial incentives for completing its employee surveys and multiday retreats for seasonal employees.听
The team opened its pitch by recounting some of the most popular first jobs people have, typically as students, on the idea that a first job can impact the kind of career you eventually wind up in.听
鈥淚 thought it would be funny to ask people about what their first job was, as a way of getting Omni to think about how to make itself a destination, not a stop along the way,鈥� said Adelyn Dozier (Bus鈥�26), who opened the presentation on behalf of her six-person team.听
The course is designed to ensure students have the communication and collaboration skills demanded in today鈥檚 baby直播apps; in the culminating project, the winning team听developed 鈥渁 clearly researched and structured proposal, polished delivery, strong teamwork, and compelling slides,鈥� said Jennifer Bone, a communications instructor who听advised the winners.
鈥淚t held so much more value for us. It鈥檚 actually someone鈥檚 business鈥攖hese are real people you鈥檙e thinking about, and you鈥檙e trying to find real solutions to make their work environment better.鈥�
Brooke Boas (Bus鈥�26)
Members of the winning group said the opportunity to work with an actual company helped them more effectively apply what they learned in their first semester of college.
鈥淚t held so much more value for us,鈥� said Brooke Boas (Bus鈥�26). 鈥淵ou鈥檙e not looking at models, it鈥檚 actually someone鈥檚 business鈥攖hese are real people you鈥檙e thinking about, and you鈥檙e trying to find real solutions to make their work environment better.鈥�
In working with Leeds, Omni Interlocken was hoping to get a younger perspective, which Logan Burchard (Bus鈥�26) said helped the team focus on designing a solution that would actually be implemented: 鈥淲e thought about it as young people entering the workforce, who are going into their first jobs, and what we would be looking for from an employer.鈥�
Strong presentation skills, confidence
She and her teammates hit the nail on the head, Ireland said.听
鈥淲e鈥檒l absolutely look into these ideas,鈥� she said. 鈥淚 especially love the idea of a seasonal retreat. I鈥檓 excited to sit down and go through the recommendations in more depth.鈥�
She and her fellow judges praised each team鈥檚 presentation skills, especially their enthusiasm and confidence. The students attributed much of that to what they learned working together in class; Dozier joked that she nearly had a panic attack the first time she had to present in class.
鈥淭he biggest thing for me is confidence,鈥� said Kelsey Kley (Bus鈥�26). 鈥淎t first, I think we all felt presentations were not our strong suit. But as we started to build our skills and get to know each other through presenting, I could see such a change in all of us.鈥�
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